India has fast emerged as the global outsourcing hub for businesses worldwide. A sustainable manpower advantage, world's second largest population of English speakers, rapid strides in telecom and physical infrastructure and a demonstrated prowess in the global IT outsourcing arena have firmly placed India at the numero uno position on the world's outsourcing map.

Cost today is not the lone driver behind global corporations' outsourcing decisions to India. Clients have experienced significant improvements in quality alongside major cost efficiencies that have accrued. And with a diverse vendor landscape that the country offers, organizations today have enough outsourcing options to choose from.

The Indian outsourcing industry, which began its journey during the last decade, has come of age and is attracting a diverse process mix, across industry verticals. Companies across industries have transitioned processes with increasing complexity and are sourcing services ranging from customer support, technical helpdesk, collections, tele-sales, market research, claims processing, analytics, equity research, design and diagnostics, spanning across front end and backoffice processing.

A quest that began with the dominance of captive operations of a few large global corporations saw the first wave of localization through the emergence of private capital funded ventures of Indian entrepreneurs. The next round of maturity brought in BPO ventures of large IT companies operating from India, many of them through acquisition of smaller homegrown BPO companies. However, while the earlier industry segments lacked any pre-existing CRM/ outsourcing expertise, the real depth in industry knowledge capital was brought in by the entry of global outsourcing majors into the Indian outsourcing space. And even in this segment, the real drivers have been ventures that combine the global outsourcing expertise of the global partner and the immense country know how of an Indian partner. TeleTech India represents that unique combination.

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